Ace & Tate
WHERE THEY WERE
Ace & Tate’s first CEO transition in 13 years. The incoming CEO was following a well-liked founder, a difficult position to step into. Without a clear strategy and narrative, the change risked feeling uncertain to staff, press and customers.
What we brought
Becoming Europe’s most loved eyecare brand
Transitions fail when the story is not clear. We shaped the new CEO’s vision into a full business strategy, tested it with senior leadership, then designed the sequencing: internal alignment first, then press, then public.
THE WORK
Shaping a new creative vision
We turned the incoming CEO’s instincts into a coherent business strategy and public narrative
We ran the full transition programme across internal comms, PR and thought leadership
We controlled the sequencing so every audience heard the right version at the right time
THE SHIFT
Clear vision, bold direction
“Oliver and the team are experts in strategy, PR and thought leadership. There’s no-one else I would trust when it comes to delivering impactful messages to every audience.”
- Lex, CEO, Ace & Tate
