Listerine
Where they were
LISTERINE® is one of the most trusted names in oral health. But a century of trust can still be poorly communicated. The Plaque Attack campaign needed content that felt as authoritative as the product itself.
What We Brought
A fresh approach to total care
We worked out what scientific authority actually looks like in a campaign context, then built it. For a brand reaching 1.2 billion people, the gap between clinical rigour and human relevance is exactly where the work lives.
The Work
Turning science into standout creative
We built the strategic content framework before any creative was briefed
We developed the campaign identity and experience across digital touchpoints
We made the brand’s commitment to oral health equity feel earned, not stated
The Shift
Making mouthwash unmissable
Campaign content for one of the world’s most iconic consumer health brands, built to the standard their audience holds them to.
