Nicorette
Where They Were
Nicorette® is the No.1 stop-smoking brand globally. But their HCP communications had not kept pace with evolving science on recreational nicotine. Clinicians needed something rigorous enough to trust and clear enough to share.
What We Brought
It’s all in the science
A brand serious about health outcomes needs its evidence to be as usable as it is accurate. We built the Total Quit toolkit around a broader model of cessation, meeting people wherever they are on the journey.
THE WORK
Making the science hit home
We defined the strategic architecture for Total Quit across audiences and channels
We designed for three different readers at once: consumers, clinicians and KOLs
We produced the full creative suite to bring the strategy to life
The Shift
Proof that changes behaviour
A science-led resource that gives every audience, from KOLs to first-time quitters, the right tools at the right moment.
