The North Face
BrandingUI DesignDevelopment
Where They Were
The North Face had the values on paper. But a stated commitment to inclusion means nothing without something people can use. The outdoor industry was behind on race, and awareness campaigns alone were not going to move it.
What We Brought
The outdoors belong to everyone
Care only lands when it does something real. We partnered with BeyondSport and Mór Diversity to turn The North Face's commitment into a learning experience that asked something of its audience, not just applauded them.
The Work
A platform for positive change
We mapped the gap between stated values and tangible action, then built the tool to close it
We brought in specialist partners to give the work real authority beyond the brand
We designed for behaviour change first, brand expression second
The Shift
Driving real-world impact
1m+
people
reached
318%
increase in awareness
